Why is SMS growing in popularity and being used by businesses like McDonalds, Cadbury, Coca Cola, 20th Century Fox,
United Airlines, BBC and Virgin to market their products and services?
Probably the answer is that it is economic, easy to use and you don't
have to talk to someone!
Look at how SMS might improve your response, add value to your CRM
strategy, and increase recognition of your product. Consider how you
can build build SMS into your marketing strategies.
Examples of SMS Marketing
- Banks use it for letting customers know their balances at regular
periods
- Sales Managers use it get key Sales figures.
- Web sites are monitored and send regular order figures.
- Cinemas using SMS to help push new film launches
- Drinks brands to promote new brands with "coupon" type activity.
- Radio and TV using SMS voting and messages
- Confectionary Manufactureres using it for "TEXT to Win" Competetions
The personal nature of SMS means it's very emotive it can
improve customer experience, reduce cost to market, increase
revenues. Used properly, SMS is very good for both customer
acquisition and retention.
Cost Benefits
Another major factor is the cost effectiveness of SMS. Information
requested and delivered via SMS has major cost-saving implications
because it means you redirect staff into other productive areas.
SMS is great as an economical means for getting the right information
to the right person at the right time. It is a strong relationship
building medium.
Direct response and sales promotion tool.
- Like the Web it is interactive.
- Like Television it has a enormous reach.
- Like Direct Mail it is targeted,
All of this cost effectively. It is an always on, usually carried,
direct communication channel to a customer that works well with other media.
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SMS can deliver great response, precision targeting, low costs, ease
of response, and two way capability. It allows for real-time,
immediate interaction between your customer and your service.
How do you use it in your business?
Talk to us at WebCall or email us. Our clients range from National
Newspapers, Financial institutions that are household names to holiday parks promoting
late break and last mnute holidays.
email:supportSMS@silverquick.net
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