Electronic customer care using Automated E-Mail.

Automated E-Mail delivery is effective as the customer has a real interest in your message and anticipates its arrival.

Automating E-Mail responses is an efficient and economic way to provide information, free up support and sales staff to meet real customer needs.

It is effective because messages are tailored for maximum appeal, the content will often be printed and read off line allowing the recipient to absorb and consider your message in a more considered manner, retained for further reading and passed around among colleagues.

Consider the user reading your sales message or complex technical instructions from a printed E-Mail message over a coffee. Compared to that same person reading that same information from a web page. The printed word is more likely to be retained, passed around and is available for longer when compared to the sometime transient nature of a www page.

A successful site, product or service can generate large volumes of messages, ranging from product and pricing questions to requests for technical support.

Electronic customer care has built-in advantages: when done correctly, it's less costly, more convenient for the customer and reduces the pressure on your sales, support and marketing personnel.

Allowing staff to focus on individual and key issues rather then simple information delivery are key benefits of using Automated E-mail.

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