Press Release
Monday, 15 January 2001
* Silverquick Ltd. wins Financial Times Contract.
The Financial Times has selected Silverquick Ltd, to supply the core e-business platform behind its new CRM and feedback service for its London based hand delivery subscription service, FT Direct.
The new service extends the existing call and email handling service FTdirect already provides to its subscribers by allowing customer feedback to be handled using the customer's choice of channel - voice, e-mail, web and letter.
The Silverquick Insight service blends customer interactions into a single, manageable web enabled data resource and intelligently handles each contact according to user-defined business rules.
"At FTdirect, we are committed to building a responsive subscriber orientated feedback management system" said Hugh Callaway Circulation Manager, UK & Ireland. "To achieve this, we must be able to manage our communication with our subscribers efficiently. Channelling all feedback from whatever source into one web enabled system allows
better communication, access to shared resources, better management by customer agents and provides management with a real time view at any time of the day on all current feedback issues."
Gordon Burns, MD of Silverquick Ltd. said "By implementing "Insight", our Feedback Management system , FTDirect have built a solid e-business infrastructure which will benefit their subscribers, their customer agents and one that makes customer intelligence available to the senior management with a simple mouse click".
Editors Notes.
"Insight" is a Web based Customer Relationship Management System that allows the central control and management of customer interaction. It employs intelligent email based routing and database driven management technologies.
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